Juul wanted to revolutionize vaping. It took a page from Big Tobacco's chemical formulas Tobacco 21 The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Electronic Cigarettes Pact Coalition MATE 60K GEEK BAR The Juul's So Cool, Kids Smoke It In School KFF Health News Smoking vs Juuling