Data-Driven MarketingMake data driven marketing work for you We live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing